5 Mistakes that are crushing your online business

Are You A Coach Looking to Fill Your 1:1 Practice? Click Here.
The 5 most common errors I see business owners make

Only a very small percentage of people who create online businesses hack it. Most of the people you see online today won’t be there 12 months from now.

Many hustle their asses off doing the wrong things (I blame awful advice spewed by inexperienced “success coaches” who have never built anything outside of their coaching business and digital marketers whose job it is to sell a dream – not a reality).

Every day I come across people who pour 12 or more hours in a day trying to make it work.

Isn’t the formula “Get the mindset straight and then hustle your butt off?” <— Simple, right? 🙈

If it were that simple everyone would hire a mindset coach and become a millionaire. Because everyone I see is working hard.

But it’s not.

Here are some very common mistakes that I see people making all the time:

Common Mistake 1:  Giving up too early

I have conversations every single day with people who say “I had 25 people sign up for my optin but not a single sale!” or “My ad ran to $20 and I didn’t sell anything so I shut it off”. They have no clue how many leads they need in order to convert a sale. Zero. They know they need an optin and ads but really aren’t that clear on WHY or how many leads need to filter through those to make things work.


Heather Prestanski

Heather Prestanski

Limitless Life & Business Coach

Fill Your 1:1 Coaching

…without throwing away money on ads, spending all day on social media, or dealing with complicated funnels

Common Mistake 2:  Not creating feedback loops

Most people look to their bank account alone to measure the success of a project. Problem is, money in the bank is a lagging indicator of success – it happens AFTER the success is had, not before. You can’t measure how effective a strategy is by money alone! You need to create feedback loops and set concrete targets around leading success indicators like visits and leads to really know if you’re on the right track.


Common Mistake 3:  You don’t know your financials

Do you have any clue what conversion rate and CPC you need to hit in order to breakeven or make profit? Do you know how many people need to see your stuff in order to push enough people through your funnel to churn out a single sale? Do you understand how to properly price a product and how your pricing relates to your target market?

Common Mistake 4:  Your idea of testing is throwing it out there and seeing what sticks

No idea how to split test. I once changed the colour of a SIGNUP button and raised conversions by 25%… How would I have known that it was as simple as the colour of a button had I just thrown the whole page out and started from scratch?

Common Mistake 5:  You don’t know how to identify what’s broken

In the last example most people blame the ad, not the landing page when they aren’t collecting leads. Do you understand how to properly break down and understand your analytics in order to find the source of your woes? It sounds scary but you don’t have to look at every number. Just know which ones you are looking for and what they mean.

Fill your 1:1 coaching

…without throwing away money on ads, spending all day on social media, or dealing with complicated funnels

Get The FREE Training

Ready to take your business to the next level?

Apply for a complimentary coaching session now.

6 Feedback Loops You Need In Your Business

 As a Business Coach I see this mistake time and time again - If you are using the money in your bank account as the only measure of success… you’re letting yourself down hard.   Money is the LAST place success shows up.   In fact, your bank balance is a lagging...

read more

The Perfect Pricing Formula

Imagine you need a new pair of shoes. Which type of shopper are you?  Are you the one who heads over to Walmart looking for a budget bargain?  Do you invest in a fancy new pair of Louboutins?  Or are you somewhere in between? Each will serve the same purpose.  Some...

read more

The 5 Bullet Client Qualifier System for Coaches

When was the last time you were on a sales, discovery, or free coaching call with a client only to realize that the person you were speaking with was not at all an ideal fit? How many times have you gotten through a pitch only to discover the client you just gave an...

read more

The Powerful Coaching Technique You’re Not Using

“Watch carefully the magic that occurs, When you give a person, Just enough comfort, To be themselves” – Atticus   Silence is one of the most powerful tools that a coach has in their toolbox. I’m uncomfortable in silence. Because in silence I’m left with my own...

Descriptive, Not Prescriptive.

“Hustle is bad.  You need balance.” “Hustle isn’t a four-letter word.  It’s all about the hustle!”   “You need to give clients value before they’ll pay you.” “Never give away your best stuff!  Value your worth.”   “If you swear in your messaging, people will...

Want to Make More Money? Read This.

I had a conversation with a friend the other day who is struggling to get his coaching business off the ground.  He had spent weeks feeling sorry for himself and had spent a lot of time crafting a new strategy and redoing his marketing plan in hopes of getting things...

Money Mindset Practice with Guest Expert Kat Loterzo

Kat Loterzo is a lifestyle entrepreneur who believes and teaches how to have it all - the business, the love life, the body, the riches, everything. She joined me over Skype from Australia to discuss how she utilized her money mindset routine in order to grow her...

How I Play the Game of Coaching

Most coaches coach from a prescriptive standpoint.   They look for their client’s problems and they seek to fix them. They want to inspire their clients.   That’s how I started into coaching as well. Solving problems. Providing solutions.   Then I...

You Don’t Need the Internet to Be Successful (Even in 2016)

If could start my business again right from day one, I would eliminate any and all internet marketing from the spectrum until I had a solid client base.   THIS MAY COME AS A SHOCK TO MANY OF YOU.   But I thought I had to build my list? But I don’t have any...

Free Training Series for Coaches Will Help You FILL Your 1:1 Coaching

Free Training Series for Coaches Will Help You FILL Your 1:1 Coaching

... without wasting money on ads, spending all day on social media, or dealing with complicated funnels (in as little as 3 weeks!)

You have Successfully Subscribed!